Let’s get real for a minute… we live in an age of FOMO (Fear of Missing Out) when it comes to events, and, at the same time, our entertainment budget is limited by time and $$$.
(Even if you’re Richard Branson with unlimited finances, there’s only 7 days in a week and 24 hours in a day…)
For most of us, we choose events that we hope will be magical and unique (fun) and leave a lasting (positive) impression.
Some of our best memories are typically celebrations having fun with upbeat people (like-minded friends and strangers,) enjoying good food and libations. For me, when I look back on whatever-was the event, I still get a warm, happy feeling. It’s those feelings we want to create with our new company: Curated Craft Experiences. It is our goal to exceed our customers’ expectations with lively, unique and fun events that come with a few surprises.
Invitations > Time
For extroverts, social media brings way more invitations to events than most of us have time or money for, and that creates a challenge: where to go to get the biggest ROI (return on investment)? For introverts, simply perusing a listing of upcoming social opportunities can be daunting: which ones will be friendly, not too in-your-face, and fun?
We all want events that make us feel part of a community and special (not too many people.) It’s a given that there will be a solid beverage and specialty food lineup with good entertainment. We anticipate leaving feeling satisfied and it’s a bonus if we feel like we’ve made a difference (because there’s a charity involved.)
So what’s the Magic Formula to Create (and Satisfy) those of us with Expectations and FOMO?
As event planners, two things are always considered for our public events (this is just the beginning – we consider a lot more):
- Today’s consumers: Attendees want to feel good about themselves and the world. This means events featuring locally sourced and delicious food (from local vendors), craft beverages (featuring local breweries, cideries and distilleries), a community-based charity, and an upbeat, whimsical atmosphere; and
- Millennials (those born 1982 to 2004): Many events are the same year after year without considering the changing societal demographics. Millennials are the next major consumer superpower (even larger than the boomer generation) – and they value quality over quantity, leisure time over money, social responsibility over indulgence, and seek unique, exclusive experiences.
So, the formula I’ve seen work best that satisfies (and delights) the majority of event attendees (not limited by age) is:
The best ROI = Locally sourced food + Local craft beverages (beer/cider or distilled spirits or a combination) + Fun (an element of whimsy) + Surprises (think Pop-up events) + Charity (giving back).
WHAT DO YOU THINK? (Please comment)
Upcoming Curated Craft Experiences events:
July 8, 2019 – Training for Intervention ProcedureS (TIPS) training for bars/ bartenders/ brewery/ restaurant servers by Carol Dekkers at Overflow Brewing, St Petersburg, FL, 5-10pm.
Sept 7, 2019 – 0.1 Mile (528 feet) of Fun Run, Dunedin House of Beer, 3-6 pm.
Oct 26, 2019 – 0.1 Mile (528 feet) of Scary Fun Run, If I Brewed the World, St Petersburg, FL, 3-6 pm.
Join us for one or more events and overcome your FOMO! It’s going to be epic fun!